"Communication as Religion: In Memory of James W. Carey." Journal of Media and Religion, Vol. 6 (No. 1, 2007): 1-15.

"He-Man and the Masters of the Universe: The Media, Postmodernity, and Christianity." In Hans Boersma (ed.) Imagination and Interpretation (Vancouver: Regent Publishing Company, 2005). (Link to Amazon's listing of this book.)

"The 'God-Problem' in Communication Studies." Journal of Communication and Religion, Vol. 28, (March 2005): 1-22.

"He-Man and the Masters of the Universe: The Media, Postmodernity, and Christianity." In Hans Boersma (ed.) Imagination and Interpretation (Vancouver: Regent Publishing Company, 2005). (Link to Amazon's listing of this book.)

“"Faith, Education and Communication Technology."The Journal of Education & Christian Belief, Vol. 8 (No. 1, Spring 2004): 9-21.

"Technique over Virtue: The New Context for Communication in the Information Age."The Journal of the Evangelical Homiletics Society, Vol. 2 (No. 1, June 2002): 4-30.

"Touched by Angels and Demons: Religion's Love-Hate Relationship with Popular Culture." In Daniel A. Stout and Judith M. Buddenbaum (eds.), Religion and Popular Culture: Studies on the Interactions of Worldviews (Ames, IA: Iowa State University Press, 2001): 39-48. (Link to Amazon's listing of this book.)

"How Should We Respond to Popular Culture?" In Richard R. Dunn and Mark H. Senter III (eds.), Reaching a Generation for Christ: A Comprehensive Guide to Youth Ministry (Chicago: Moody, 1997): 439-454. (Link to Amazon's listing of this book.)

"Evangelicals' Uneasy Alliance with the Media." In Daniel A. Stout and Judith M. Buddenbaum (eds.), Religion and Mass Media: Audiences and Adaptations (Thousand Oaks, CA: Sage, 1996): 61-73. (Link to Amazon's listing of this book.)

"Orality and Power in Latin-American Pentecostalism." In Daniel R. Miller (ed.), Coming of Age: Protestantism in Contemporary Latin America (Lanham, MD: University Press of America, 1994): 65-88. (Link to Amazon's listing of this book.)

"From the Super Bowl to Worship: The Roles of Story in Work and Leisure." In Paul Heintzman, Glen A. Van Andel and Tom Visker (eds.), Christianity and Leisure: Issues in a Pluralistic Society (Sioux Center, IA: Dordt College Press, 1994): 224-234. (Link to Amazon's listing of this book.)

"The Media and Modernity." Transformation, Vol. 10 (October/December 1993), pp. 27-29. Reprinted in Chris Sugden and Vinay Samuel (eds.), Anglican Life and Witness: A Reader for the Lambeth Conference of Anglican Bishops 1998 (London: Society for the Propagation of Christian Knowledge, 1997): 127-132. (Link to Amazon's listing of this book.)

"Civil Sin: Evil and Purgation in the Media."Theology Today, Vol. 50 (July 1993): 229-242. (Available online)

"TV Religion as Pagan-American Missions." Transformation, Vol. 9 (October 1992): 2-5.

"Catholic vs. Protestant: Mass-Mediated Legitimation of Popular Evangelicalism in Guatemala." Public Relations Review, Vol. 18 (Fall 1992): 257-263.

(With Susan Rose) "The Evangelical Awakening in Guatemala: Fundamentalist Impact on Education and Media." In Martin Marty and R. Scott Appleby (eds.), Fundamentalisms and Society: Reclaiming the Sciences, the Family and Education (Chicago: University of Chicago Press, 1993): 415-451. (Link to Amazon's listing of this book.)

"The Two Faces of Fundamentalist Higher Education." In Martin Marty and R. Scott Appleby (eds.), Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education (Chicago: The University of Chicago Press, 1993): 490-535. (Link to Amazon's listing of this book.)

"Television Drama as a Sacred Text." In John Ferre' (ed.), Channels of Belief: Religion and American Commercial Television (Ames: Iowa State University Press, 1990): 3-28. (Link to Amazon's listing of this book.)

"Popular Art as Sacred Text: On the Religious Dimensions of Popular Narrative." In Sander Griffioen and Jan Verhoogt, (eds.), Norm and Context in the Social Sciences (Lanham, MD: University Press of America, 1990): 225-245. (Link to Amazon's listing of this book.)

(With Randall L. Bytwerk) "The Millionaire on the Beach: The Language of Get-Rich-Quick Plans," ETC: A Review of General Semantics, Vol. 47 (Fall 1990): 239-250. (Available online)

"The Place of Television in the Church's Communication." In Tyron Inbody (ed.), Changing Channels: The Church and the Television Revolution (Dayton, OH: Whaleprints, 1990): 23-40. (Link to Amazon's listing of this book.)

"Keeping the Faith: American Evangelicals and the Media." In Quentin J. Schultze (ed.), American Evangelicals and the Mass Media (Grand Rapids, MI: Zondervan/Academie Press, 1990): 23-45. (Link to Amazon's listing of this book.)

"The Invisible Presence: Evangelical Radio." In Quentin J. Schultze (ed.), American Evangelicals and the Mass Media (Grand Rapids, MI: Zondervan/Academie Press, 1990): 171-195. (Link to Amazon's listing of this book.)

"Defining the Electronic Church." In Robert Abelman and Stewart M. Hoover (eds.), Religious Television: Controversies and Conclusions (Norwood, NJ: Ablex Publishing Corporation, 1990): 41-51. (Link to Amazon's listing of this book.)

"Secular Television as Popular Religion." In Robert Abelman and Stewart M. Hoover, (eds.), Religious Television: Controversies and Conclusions (Norwood, NJ: Ablex Publishing Corporation, 1990): 239-248. (Link to Amazon's listing of this book.)

"Religious Belief in a Technological World: The Implications of the Electronic Church." In James McDonnell and Frances Trampiets (eds.), Communicating Faith in a Technological Age (Middlegreen, England: St. Paul Publications, 1989): 112-129. (Link to Amazon's listing of this book.)

"The Media and a Public Faith." University of Detroit Law Review, Vol. 65, No. 4 (Summer 1988): 619-641.

"Researching Televangelism." Critical Studies in Mass Communication, Vol. 5, No. 3 (September 1988): 271-275.

"Evangelical Radio and the Rise of the Electronic Church 1921-1948." Journal of Broadcasting & Electronic Media, Vol. 32, No. 3 (Summer 1988): 289-306.

"The Mythos of the Electronic Church." Critical Studies in Mass Communication, Vol. 4, No. 3 (September 1987): 245-261.

"Poets for Hire: The Ethics of Consumer Advertising in Market Economics," Media Development, Vol. 343, No. 3 (1987): 2-4.

"Vindicating the Electronic Church? An Assessment of the Annenberg-Gallup Study." Critical Studies in Mass Communication, Vol. 2, No. 3 (September 1985): 283-290.

"Legislating Morality: The Progressive Response to American Outdoor Advertising 1900-1917." Journal of Popular Culture, Vol. 17, No. 4 (Spring 1984): 37-44.

"The Origins of University-Level Advertising Instruction in the United States, 1900-1917." Journal of Advertising History, No. 7 (October 1983): 10-13.

"Manufacturers' Views of National Consumer Advertising, 1910-1915." Journalism Quarterly, Vol. 60 (Spring 1983): 10-15, 34.

"The Politics of Religious Broadcasting." The Reformed Journal, Vol. 32 (October 1982): 19-22.

"Communication and Social Legitimation." Qualitative Sociology, Vol. 5 (Fall 1982): 224-239.

"An Honorable Place: The Quest for Professional Advertising Education, 1900-1917." Business History Review, Vol. 56 (Spring 1982), pp. 16-32. Reprinted in Stanley C. Hollander and Kathleen M. Rassuli (eds.) Marketing, Vol. 1, The International Library of Critical Writings in Business History (Aldershot, England: Edward Elgar, 1993): 190-210. (Link to Amazon's listing of this book.)

"Advertising and Public Utilities 1900-1917." Journal of Advertising, Vol. 10, No. 4, (1981): 41-44+.

"The Rise of a Professional Ideology in the Advertising Business 1900-1917," in Keith Hunt (ed.), Advertising in a New Age, (Provo, Utah: Institute of Business Management, Brigham Young University, 1981): 104-107.

"Advertising, Culture, and Economic Interest." Communication Research, Vol. 8 (July 1981): 371-384.

"Popular Culture and Life-Style Politics." Journal of Communication Inquiry, Vol. 6, (Spring 1981): 87-96.

"Professionalism in Advertising: The Origin of Ethical Codes." Journal of Communication, Vol. 31, (Spring 1981): 64-71.

"Advertising and Progressivism: The Legitimation of Mass Persuasion." Journal of Advertising History, No. 3, (March 1980): 1-3.

"The Trade Press of Advertising: Its Content and Contribution to the Development of the Profession." In Richard Pollay (ed.), Information Sources in Advertising History, (Westport, CT: Greenwood Press, 1979): 47-62. (Link to Amazon's listing of this book.)

(With Clifford Christians and Norman Sims) "Community, Epistemology and Mass Media Ethics." Journalism History, Vol. 5 (Summer 1978): 38-41, 65-66.

(With Carolyn Marvin) "CB: The First Thirty Years." Journal of Communication, Vol. 27 (Summer 1977): 104-117.

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